Heineken extend Cup sponsorship

European Rugby Cup have agreed an improved four-year deal with sponsors Heineken, it was announced today.

The Heineken Cup will retain its title sponsor until the end of the 2012-13 season and the brewers have increased their investment in the European club game.

The Heineken Cup returns to action this weekend with Stade Francais set to break the competition’s attendance record, having sold over 65,000 advance tickets for their home tie with Harlequins.