Rugby gets romantic
A new series of Mills & Boon rugby romances will hit the shelves next month.
The Rugby Football Union has teamed up with the world’s biggest romance publisher to produce eight raunchy tales from the touchline, including The Virgin Secretary’s Impossible Boss.
The first title in the limited edition International Billionaires series, The Prince’s Waitress Wife, launches on February 1, prior to the start of the 2009 RBS 6 Nations Championship, with one title published each month until September.
The series features great rugby moments and brooding alpha-male sporting heroes, offering all the passion, romance and glamour expected from Mills & Boon, plus a little added ruck and maul.
“Rugby has always been a game enjoyed by women,” said RFU Licensing & Marketing Manager Jane Barron. “A partnership with Mills & Boon is a fantastic way to encourage even more women and their families to get involved with the game.”
Women make up 20% of the crowds at Guinness Premiership matches, according to a recent fan survey conducted by Premier Rugby Limited (PRL). “The friendly, non-threatening atmosphere is one of the main reasons that fans of both sexes enjoy attending Guinness Premiership matches,” explained Simon Lewis, Head of Communications for PRL.
Other titles in the series include:
The French Tycoon’s Pregnant Mistress
At The Argentinian Billionaire’s Bidding
The Ruthless Billionaire’s Virgin
The Italian Count’s Defiant Bride
Blackmailed into the Greek Tycoon’s Bed
The Virgin Secretary’s Impossible Boss
The Sheik’s Lovechild





